Private hair studio ยท Bridgeport, Connecticut
HWS by Danni: Private Salon Studio Website and Marketing
I partnered with Danielle, owner of HWS by Danni, a private hair studio in Bridgeport, CT, to rebuild how her business shows up online and runs behind the scenes. I built her website with an AI chatbot that answers visitor questions and points them to online booking. I also planned her brand refresh, service menu, and local search strategy, and set up client emails, care guides, and policies. I use AI tools to run much of the day-to-day work so she can stay focused on her clients.
What I built
- The live website at hwsbydanni.com
- An AI chatbot on the site that answers visitor questions and points them to online booking
- A brand refresh and a tiered service menu
- A local search plan for the studio and its on-location service area
What runs behind it
- Client email setup for new and returning clients
- Care guides that match each service
- Clear client policies for booking, deposits, and visits
- AI tools that handle much of the day-to-day work, so the owner can stay focused on clients